Strategic Support for Decisions That Need to Work in the Market.
If a regional strategy is about to meet a market it wasn't built for, this is where the support starts. Market localization means figuring out where regional priorities meet local market realities, then deciding what needs to change, what should stay the same, and where the investment needs to go. That's the judgment layer between a regional or global strategy already in motion and what actually works on the ground in this market.
Pressure-Test Your Assumptions before You Commit More Resources.
The point of the work is to see where the approved plan and this market are likely to part ways, before the budget is committed, not after launch. The depth depends entirely on what's going on: a focused review of one decision, or a full roadmap ahead of a market launch.
THIS IS THE RIGHT FIT IF YOU ARE:
- ✓Working across regional and local market priorities
- ✓Entering, expanding, or reassessing a market
- ✓Unsure whether your current strategy reflects local realities
- ✓Looking for an independent strategic perspective
- ✓Preparing an executive or stakeholder initiative as part of entering or expanding in a market
- ✓Wanting to make communication and market investment more targeted
THIS IS NOT THE RIGHT FIT IF YOU ARE:
- –Looking primarily for an execution agency
- –Looking for ongoing content production or media buying
- –Looking for someone to manage day-to-day marketing operations
- –Expecting strategy without access to the information required to make sound recommendations
- –Looking for a replacement for an internal marketing or communications team
- –Looking for market sizing, financial modeling, pricing strategy, or commercial due diligence
- –Looking for personal branding or media training on its own
Every Engagement Can Start at the Depth That's Needed.
How far the work goes depends on what you already have in hand. If there's a plan to test, a Pressure-Test Session does that before launch or before any budget is committed.
PRESSURE-TEST SESSION
A focused session to pressure-test an existing plan or answer an immediate question
$500 to $750, flat fee
Two calls: a 30-minute Business Review Call, then a 90-minute live Pressure-Test Session. Together we map where you are now, who your target market is, and whether your plan holds, ending in a clear call to Pursue, Adapt, Hold, or Drop.
EXPLORATORY ENGAGEMENT
A short, project-based diagnostic: market assessment and localization gap read
$3,000 to $7,000, fixed project fee
Desktop benchmarking of 3 to 5 local incumbents, regulatory flags from desk research, localization gap analysis, and a decision deck of 15 to 20 slides calling Pursue, Adapt, Hold, or Drop.
COMPREHENSIVE STRATEGY
Full market localization strategy, competitive analysis, and stakeholder alignment plan
$13,000 to $30,000+, tiered project fee
Everything in the Exploratory Engagement, plus the full Go-To-Market Localization Blueprint, stakeholder map, cultural playbook, 12-month market calendar, industry glossary, whitespace worksheet, lead gen strategy, and launch benchmark framework.
RETAINER & BESPOKE ADVISORY
Ongoing strategic counsel as you roll out: pressure-testing decisions as they arise
Custom proposal pricing
Ongoing strategic counsel as you roll out: pressure-testing decisions as they come up, revisiting the Blueprint as conditions change, and extending the work to further markets. Advice and direction on a recurring basis.
Credit toward a Comprehensive Strategy Commission a Comprehensive Strategy within 30 days of your Exploratory Engagement's final delivery, and the Exploratory fee is credited 100% against your first Comprehensive invoice. If the credit is larger than that invoice, the remainder carries to the next one.
Prices shown in USD. No Indonesian VAT (PPN) is added to invoices.
HOW THE THREE FORMATS COMPARE
| Feature / Milestone | Pressure-Test | Exploratory | Comprehensive |
|---|---|---|---|
| How to start | Request form, reviewed for fit | Discovery Call | Discovery Call |
| Business Review Call (30 min) | ✓ | ✓ | ✓ |
| Strategy call | 90-minute Pressure-Test Session | 90-minute Strategy Session (or two 45-minute meetings) | 90-minute Strategy Session (or two 45-minute meetings) |
| Written summary and action plan (24 to 48 hours) | ✓ | ✓ | ✓ |
| Desktop competitor benchmarking | ✕ | ✓ | ✓ |
| Regulatory flags from desk research | ✕ | ✓ | ✓ |
| Localization gap analysis | ✕ | ✓ | ✓ |
| Decision deck (15 to 20 slides) | ✕ | ✓ | ✓ |
| Stakeholder map and power grid | ✕ | ✕ | ✓ |
| Executive positioning and cultural playbook | ✕ | ✕ | ✓ |
| 12-month market calendar | ✕ | ✕ | ✓ |
| Industry glossary and nuance guide | ✕ | ✕ | ✓ |
| Research question guide | ✕ | ✕ | ✓ |
| Launch benchmark framework | ✕ | ✕ | ✓ |
| Ideal partner profile | ✕ | ✕ | ✓ |
| Go-To-Market Localization Blueprint | ✕ | ✕ | ✓ |
| Revisions | None | 1 consolidated round | Up to 3 (1 major, up to 2 minor) |
| Timeline | Summary in 24 to 48 hours | 2 to 4 weeks | 6 to 8 weeks |
| Fee | $500 to $750 | $3,000 to $7,000 | $13,000 to $30,000+ |
| Payment | In full before scheduling | 50% deposit, balance after revision | 50% deposit, balance after final revision |
How to start
Business Review Call (30 min)
Strategy call
Written summary and action plan (24 to 48 hours)
Desktop competitor benchmarking
Regulatory flags from desk research
Localization gap analysis
Decision deck (15 to 20 slides)
Stakeholder map and power grid
Executive positioning and cultural playbook
12-month market calendar
Industry glossary and nuance guide
Research question guide
Launch benchmark framework
Ideal partner profile
Go-To-Market Localization Blueprint
Revisions
Timeline
Fee
Payment
Ready to Test Your Strategy against the Market?
Start with a Discovery Call to discuss where regional priorities meet local realities, or request a focused Pressure-Test Session if you already have a plan to evaluate.
Already have a plan to test? Request a Pressure-Test Session →